In.no.vate \In"no*vate\, v. i.
To introduce changes; -- sometimes with in or on.
Innovate \In"no*vate\, v. t.
1. To bring in as new; to introduce as a novelty.
2. To change or alter by introducing something new; to
remodel; to revolutionize.
By any definition, FRUZ VENDERZ is all about innovation.